First Tech’s Rubik’s 3×3 with Augmented Reality

First Tech is a credit union company based in California. They decided to associate their brand image with the notorious 3X3 Rubik's Cube which conveys values such as cleverness and creativity. With their branded iconic Cube, they added Augmented Reality so that their employees and members could engage physically and digitally with it.
Brand First Tech
Industry Banking & Finance
Application Employer Branding
Country United States
Name of the Item Rubik's® Cube 3x3 57mm

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